The new collection

Some watches go with your car. Our watch makes your car go.

Introducing the SW Senturion Watch, the only luxury timepiece in the world that enables you to simultaneously wear your supercar on your wrist

Discover the Collection

The SW Senturion Watch series has no peer, parallel or predecessor. Each statement piece from an ultra-limited edition of 10 features a combination of mechanical Swiss movement and patented Senturion technology for supercar sync.

Supercar Sync

Revolutionise your Drive

All timepieces in the new Senturion watch collection can be synchronised to any number of vehicles the world’s top luxury brands, including Ferrari, Lamborghini, McLaren, Rolls Royce, Aston Martin, Bentley, Porsche, Bugatti and AMG. Drive and arrive in style!

Precision Craftmanship

Experience Perfection

Each handcrafted timepiece is a marvel that elevates your driving experience. Featuring the finest materials and designed to last: a combination of exceptional craftsmanship from master jewellers and world-leading engineering experts. Made by a British-based team, each Senturion piece undergoes over 70 hours of production and inspection to ensure its longevity and unmatched quality.

Lead the way

Worn by leaders and world champions

Two-time Formula 1 World Champion Fernando Alonso wears Senturion.

Supercar Compatibility

Mercedes AMG
Aston Martin
Rolls Royce


Flagship Showroom

Located in the very heart of the “supercar district” of London, Berkeley Square in Mayfair. Opposite the legendary Annabel’s members club and a stone’s throw away from supercar dealerships of Ferrari, Bentley, Bugatti and Rolls Royce. Open every day.